Content Lead
The Content Lead oversees the full content strategy and editorial direction of the company. This role ensures that every piece of communication is meaningful, audience-relevant, high-quality, and aligned with business objectives.
Key Responsibilities
· Define content direction based on ICP needs
· Manage editorial calendar and content cadence
· Develop structured content briefs with hooks and CTAs
· Oversee content creation, editing, and publishing
· Ensure factual accuracy and accessibility
· Set and protect brand voice across communications
Key Result Areas (KRAs)
· High engagement rates on content
· Audience growth and increased consumption
· Consistent content production discipline
· Strong brand voice presence
KPIs
· Engagement per impression
· Returning visitor %
· Content completion rate
· On-time publishing at ≥90%
Candidate Profile
· Skilled storyteller with editorial leadership
· Understands technical content and can simplify the same as per audience
· Experience with B2B content preferred
· Strong ability to build content formats and narratives